Project Portfolio
The Plumery — Boutique Hotel & Spa Concept
Welcome to 'The Plumery', a modern boutique hotel and spa concept where I designed the entire look, feel, and guest experience. This project covers the ultimate guest journey: from online booking and check-in to the physical stay itself.
To achieve this, I merged my expertise in Art Direction, Interior Design, Photography, and UX Design into one cohesive vision. Explore this portfolio to see how the visual journey unfolds!
Art Direction
As the Art Director, I established the visual identity for The Plumery. This includes the logo and color palette shown above, as well as the material textures, mood boards, and typography detailed below.
For the logo, I chose a calm and organic presentation—instantly recognizable and rooted in the project’s defined color scheme. The defining colors are:
Deep Purple/Velvet: to add a touch of class and sophistication.
Modern Green: to evoke a sense of calm and tranquility.
Textures
The choice of material textures is crucial in a boutique hotel. It needs to instantly evoke a sense of comfort for the guest, while maintaining a modern and sophisticated aesthetic. With this in mind, I made deliberate choices for the upholstery fabrics, as well as the materials for the flooring, walls, and bathroom fixtures.
Mood boards
A mood board is where it all truly begins. At a single glance, it brings together the visual elements needed to give The Plumery the exact atmosphere I envisioned. Here, you can see the subtle interplay between the bold, sophisticated purple and the calm, organic green—and how beautifully they harmonize with the selected textures.
Typography
How written information is presented to the guest requires careful thought. Across the hotel website, booking engine, physical signage, and the in-room app, the visual language must be consistent. The chosen font is calm and easily readable, inviting the guest to engage while exuding a refined, high-end look.
Interior design
The layout and design of the interior naturally define a major part of the hotel’s signature identity. Floor plans and 3D renderings are central to a project like this—serving a dual purpose. They act as vital blueprints for the developer during the construction phase, while simultaneously captivating and convincing potential guests to book their stay.
A critical element of interior design is balancing the shift from daytime natural light to evening illumination. At The Plumery, the lighting strategy ensures a seamless transition, maintaining an atmospheric, warm, and comforting ambiance at all moments of the day.
